Guide to CEO Succession Planning

Companies need a smart succession plan to avoid high CEO turnover. Read our CEO transition checklist to learn about talent-building, strategy and CEO onboarding.


Does your company have a CEO succession plan?

CEO turnover has been escalating at an unprecedented pace. In 2022, rates of turnover in the U.S. hit a five-year high at 11.2%, and in 2023, CEO departures increased month on month—up nearly 50%. In the first nine months of 2023, a total of 1,425 CEOs left their roles.

Arguably, no factor has greater impact on a company’s success than the selection of a new CEO. Yet, according to the Harvard Business Review, fewer than half of U.S. companies have an adequate plan or process for CEO succession. This article explores what boards and leadership teams can do to ensure an effective CEO succession planning process, from setting the stage for an effective transition to choosing the right candidate and successfully onboarding.

Setting the stage for success

The major strategic initiative of appointing a CEO impacts the entire business and its stakeholders. This is why the most successful organizations follow these best practices:

Think of CEO succession as a process, not a single event

Identifying and developing potential internal CEO successors is time-consuming—it can take years. Ideally, CEO succession is a multifaceted, long-term planning process that starts as soon as a new CEO is appointed. If that isn’t possible, succession planning should start sooner rather than later. When developed over time, an effective succession plan fosters partnerships among directors, management and potential internal candidates. This also gives the company time to build a complementary and supportive team around one or more favored CEO candidates.

Fold CEO succession planning into corporate strategy

The board needs to make CEO succession planning a strategic priority and include it in any long-term plans of action. After all, the capabilities that the CEO will eventually require depend on the kind of future that the board has planned. As the company vision evolves, CEO succession should be kept top of mind, with the criteria for future CEOs adjusted as needed.

Create a culture of development

Many top organizations opt for an internal candidate when selecting a new CEO. That can't happen without creating a culture of development—not just among the executive team, but two or three levels deep in the organization—as it sustains a company’s performance at all levels and ensures the retention of key talent. Even if the board goes outside the organization to select the next CEO, a corporate culture that identifies and develops its talent is more likely to have committed, effective and trusting employees.

Act in a timely manner

Failing to remove a poorly performing CEO can have a disastrous financial impact. According to a BCG study, companies whose CEO have the right profile to successfully tackle evolving strategic priorities generate total shareholder return (TSR) three times higher than companies with a poorly performing CEO. What's more, in the final 18 months of an underperforming CEO’s tenure, companies generate TSR 50% lower than they did earlier in the CEO’s time with the company.

Define a CEO succession process

Defining and agreeing upon the steps of a CEO succession planning process will help stakeholders prepare for what’s next. Whether or not your CEO is planning to leave, creating a formal plan streamlines collaboration, fosters alignment, increases efficiency and mitigates risk.

Choosing or developing the right CEO candidate

Although there is no one way to plan for CEO succession, an effective strategy requires the following elements:

1 Create future CEO criteria

Long before discussing potential candidates, the board and CEO should agree on the essential future CEO capabilities. Gaining alignment among directors on CEO attributes can be a challenge, but one that is worth the effort. It starts with asking simple questions, such as:

2 Build a talent pipeline

After identifying the CEO criteria, it’s time to highlight potential internal candidates and start preparing them for the job. Ideally, the organization can provide a mix of on-the-job learning, relationship-building, and formal training specifically designed around each candidate’s strengths and weaknesses. For example, the candidates could:

3 Assess internal candidates

Even if the internal candidate is a known top performer, it’s essential to thoroughly evaluate their ability to take on CEO responsibilities. Performing comprehensive evaluations for internal candidates will help the organization:

4 Benchmark against external talent

An effective CEO succession planning process includes external benchmarking to compare external candidates against internal successors. This benchmarking is typically done without notifying candidates to preserve confidentiality. Conducting external benchmarking every two years helps inform the development and readiness of internal successors against external candidates. It also helps the organization keep an eye on potential external candidates as their careers progress. About six months before a timed succession, external candidates should be considered in earnest, even if the organization has good internal options.

5 Plan for onboarding a new CEO

Every new CEO, even those who have been with the company for years, needs an onboarding plan. Whether they’re new to the company or new to the role, onboarding is an important part of the process.